R
Russell J. Zwanka
Western Michigan University (US)
h-index
4
Publications
14
Citations
479
i10-index
3
Impact (2-yr)
—
Citations per year
Research Areas
Affiliations
Western Michigan University
US · 2016–2025
SUNY New Paltz
US · 2017–2017
Michigan United
US · 2020–2022
Siena College
US · 2017–2018
Top Publications
A study of the impact of coronavirus on consumer perceptions and consumption of corona beer
International Journal of Research in Marketing Management and Sales20210 citationsFirst authorCorresponding
Exploratory review of psilocybin usage and awareness amongst college students and potential consumer goods tradeoffs resulting from increased usage
International Journal of Research in Marketing Management and Sales20220 citationsFirst authorCorresponding
Do situational factors impact alcoholic beverage choice
International Journal of Research in Marketing Management and Sales20200 citationsFirst authorCorresponding