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B

Bylon Abeeku Bamfo

Kwame Nkrumah University of Science and Technology (GH)ORCID 0000-0002-3203-9482

h-index

12

Publications

30

Citations

740

i10-index

13

Impact (2-yr)

1.57

Citations per year

Research Areas

Entrepreneurship Studies and Influences Consumer Behavior in Brand Consumption and Identification Innovation and Socioeconomic Development Technology Adoption and User Behaviour Customer Service Quality and Loyalty

Affiliations

Jiangsu University

CN · 2019–2019

Global Strategy Group

US · 2023–2023

Kwame Nkrumah University of Science and Technology

GH · 2012–2025

Kwame Nkrumah University

ZM · 2021–2025

Top Publications

Consumer Ethnocentrism: Empirical evidence from Ghana

International Journal of Research in Marketing Management and Sales20195 citations