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I

Idowu Aderonke Nwankwere

Babcock University (NG)ORCID 0000-0001-8958-4767

h-index

1

Publications

11

Citations

4

i10-index

0

Impact (2-yr)

—

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Digital Marketing and Social Media Islamic Finance and Banking Studies Risk Management in Financial Firms

Affiliations

Babcock University

NG · 2022–2024

Top Publications

The moderating effect of marketing competence on the relationship between strategic flexibility organizational performances of quoted pharmaceutical companies in Nigeria

International Journal of Research in Finance and Management20230 citations