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Ritu Gandhi Arora

Manav Rachna International Institute of Research and Studies (IN)ORCID 0000-0001-6057-8566
h-index
4
Publications
8
Citations
33
i10-index
1
Impact (2-yr)
4.50
Citations per year
Research Areas
AI and HR TechnologiesImpact of AI and Big Data on Business and SocietyEmployer Branding and e-HRMTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and Identification
Affiliations
Asian Institute of Medical Sciences
IN · 2023–2023
Manav Rachna International Institute of Research and Studies
IN · 2022–2025
J.C. Bose University of Science & Technology, YMCA
IN · 2023–2023
Maharshi Dayanand University
IN · 2023–2023

Top Publications

The AI renaissance in HR: Exploring modern solutions
International Journal of Research in Human Resource Management20234 citations
Ritu Gandhi Arora · Scinovex