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R

Renuka Devi

SRM Institute of Science and Technology (IN)

h-index

1

Publications

7

Citations

3

i10-index

0

Impact (2-yr)

1.00

Citations per year

Research Areas

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies Technology Adoption and User Behaviour Microfinance and Financial Inclusion

Affiliations

SRM Institute of Science and Technology

IN · 2025–2025

SRM Dental College

IN · 2025–2025

Top Publications

A study on consumer preference towards malls in Coimbatore City

International journal of applied research20170 citationsFirst authorCorresponding

Renuka Devi · Scinovex