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GG Kavithashree

Tamil Nadu Agricultural University (IN)

h-index

1

Publications

3

Citations

2

i10-index

0

Impact (2-yr)

0.50

Citations per year

Research Areas

Digital Marketing and Social Media Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Coconut Research and Applications

Affiliations

Tamil Nadu Agricultural University

IN · 2024–2024

Top Publications

Impact of influencer marketing in online consumer purchase behaviour

International Journal of Agriculture Extension and Social Development20240 citations

GG Kavithashree · Scinovex