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V. Vetrivel

h-index
2
Publications
11
Citations
5
i10-index
0
Impact (2-yr)
0.67
Citations per year
Research Areas
Technology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaElectric Vehicles and Infrastructure
Affiliations
Vels University
IN · 2022–2024

Top Publications

Brand performance on customer based brand equity in television market
International journal of applied research20150 citationsFirst authorCorresponding
Financial problems of unorganised retail sector
International journal of applied research20170 citationsFirst authorCorresponding
V. Vetrivel · Scinovex