About us Pricing ContactSubscribe

V

Vidhya Vinayachandran

Amrita Vishwa Vidyapeetham (IN)

h-index

2

Publications

24

Citations

13

i10-index

0

Impact (2-yr)

0.20

Citations per year

Research Areas

Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Retail Behavior Studies Entrepreneurship Studies and Influences Financial Literacy, Pension, Retirement Analysis

Affiliations

Amrita Vishwa Vidyapeetham

IN · 2020–2026

Top Publications

Consumers’ intentions to purchase Gray products

International Journal of Research in Management20240 citations

Vidhya Vinayachandran · Scinovex