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V

V. Dhayalan

h-index

1

Publications

8

Citations

15

i10-index

1

Impact (2-yr)

3.00

Citations per year

Research Areas

Customer Service Quality and Loyalty Entrepreneurship Studies and Influences Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification Urban Transport and Accessibility

Top Publications

A study on AI-driven digital marketing: Enhancing consumer engagement and efficiency

International Journal of Foreign Trade and International Business20240 citationsFirst authorCorresponding

V. Dhayalan · Scinovex