Buying behaviour of urban consumer toward food and beverages products in Raipur city, Chhattisgarh

Abstract

The study aims to investigate the buying behavior of urban consumer toward food and beverages products. The research will explore various elements such as price, quality, convenience, brand loyalty, discount and social influence that impact decision making process when choosing a different grocery outlet. Additionally, the study will examine how demographic factors such as majority of age (37.67%) 30-39 years, gender (58.67%) in female, and income level may influence consumer preferences. The findings of this study will provide valuable insights for grocery outlets to better understand their target audience and tailor their marketing strategies accordingly. Consumer buying pattern mostly preferred in evening time (59.67%) and monthly shopping (48.67%). Consumer mostly influence by advertising media like Internet and Television. Ultimately, this research will contribute to enhancing the overall shopping experience and satisfaction of consumers in the Grocery outlets. Urban consumers in Raipur prefer convenient, organized retail formats like hypermarkets and shop mostly in the evening. Retailers should align their offerings and promotions with working professionals' schedules and preferences to boost engagement.