Ghost kitchens as catalysts for culinary tourism: A study of domestic tourist food consumption patterns in Delhi

Abstract

This empirical study investigates the transformative role of ghost kitchens—delivery-only food service models—in shaping the food consumption patterns of domestic tourists in Delhi, a city known for its diverse culinary heritage. As gastronomic tourism becomes increasingly digitized, this research explores the intersection of culinary exploration and technological innovation in urban tourism. Drawing on primary data collected from 250 domestic tourists and qualitative interviews with 20 ghost kitchen operators, the study employs mixed-methods analysis to assess awareness levels, usage frequency, consumer preferences, and demographic influences on ghost kitchen adoption. Statistical tests such as Chi-square and ANOVA reveal significant relationships between age, accommodation types, and the use of ghost kitchens. Younger, tech-savvy travelers demonstrate higher engagement with digital food delivery platforms, reflecting evolving expectations of convenience, hygiene, and authenticity in food tourism. Findings suggest that ghost kitchens are not merely logistical solutions but are emerging as curated, localized experiences that contribute meaningfully to Delhi's culinary tourism ecosystem. The study offers policy recommendations for integrating ghost kitchens into tourism strategies, highlighting their potential as both economic drivers and cultural ambassadors.