Determinants of marketing channels for chickpea in FPOs and Non-FPOs members of Bundelkhand region of Uttar Pradesh

Abstract

The study was conducted in the purposively selected Banda district of Uttar Pradesh. 1 district, 1 block four villages and 120 (60 FPO-members and 60 Non-members) chickpea growers constituted the sample size. It was found that total marketing cost incurred for chickpea production by FPO-members was Rs. 265 however, Rs. 480 per q by non-members. Marketing margins were less while the produce was sold through FPO. The producer's share in the consumer's rupee in members (89.63%) was more than in the non-members channel (81.78%). The major constraints identified were lack of sufficient finance, well-developed storage & processing facilities, lack of awareness about grading & packaging and yearly price fluctuation. Marginal and small farmers may be organised through FPOs to increase their share in consumers’ rupee.