Empowering Indian women by virtue of entrepreneurship: A study in Kolkata

Abstract

Entrepreneurs in India face challenges due to deeply ingrained cultural norms favouring male dominance. Women entrepreneurs must work hard to achieve equal rights and status. However, changing social norms have transformed women's lifestyle and career aspirations. Women-led businesses employ over 27 million people, contributing to job creation and economic growth. Over 45% of Indian women in rural areas are motivated to start businesses for recognition. According to a Bain & Company poll, and start-ups led by women yield a 35% better return on investment than those managed by men. The McKinsey Global Institute highlights India's low economic participation of women, accounting for only 18% of the nation's GDP, compared to the global average. By granting equal opportunities, India could boost its GDP by $770 billion by 2025. The current study explores the role of women entrepreneurs in India's holistic development, highlighting challenges, achievements, motivational triggers, and public opinion in Kolkata. It emphasizes the need for gender equality and empowering the female workforce in India to drive economic growth.