Supply chain support to a start- up brand wakao foods

Abstract

Wakao Foods, a vegan food brand founded in 2020 in Goa, India, has rapidly established itself as a key player in the plant-based food market. Specializing in jackfruit-based products, the company has expanded its presence across major Indian cities and ventured into international markets including the US, Dubai and Singapore. This consulting project focused on analyzing and optimizing Wakao Foods' supply chain to support its growth trajectory. Key challenges identified include high logistics costs (approximately 15% of total costs), dependence on distributors affecting cash flows, limited understanding of export market requirements, and reliance on a single source for jackfruit. My methodology involved comprehensive stakeholder interviews and historical data analysis. I examined inventory management, and distribution networks. Major re commendations include 1. Sales forecasting to avail inventory in hand just in time. 2. Expanding export markets with a focus on meeting international regulatory requirements 3. Diversifying jackfruit sourcing to mitigate supply risks. The proposed changes align with Wakao Foods commitment to sustainability and ethical sourcing, positioning the company for continued growth in the expanding plant-based food market.