A study on consumer behavior towards royal academy

Abstract

This study aims to understand the consumer behavior towards Royal Spoken Classes while admission of the consumer. Royal Academy is a spoken classes that helps to consumer in reading, writing and communicating in English and French languages. Furthermore, the study will explore the impact of promotional activities on the admission behavior of consumers. Additionally, it will identify the demographic and geographic characteristics of consumers that influence their admission behavior. According to Schiff man and Kanuk (2010) mentioned that consumer behavior is