Beyond the farm tour: How agritourism is educating visitors about sustainable farming

Abstract

This study explores the educational impact of agritourism on visitors' understanding of sustainable farming practices. Through a comprehensive analysis of survey data from 200 respondents, the research identifies key factors influencing visitor engagement and interest in sustainability. The findings indicate that higher levels of visitor participation, clarity of the information presented, and the perceived relevance of sustainable practices to personal lifestyles significantly enhance visitors' willingness to learn about and adopt sustainable farming techniques. The study highlights the essential role of knowledgeable staff and interactive experiences in creating meaningful educational opportunities within agritourism settings. These insights provide recommendations for agritourism operators to enhance their educational offerings and foster a greater commitment to sustainable practices among visitors.