A study on consumer buying behavior of respondents towards organic products in Varanasi district of Uttar Pradesh

Abstract

Organic food products are grown under a system of agriculture without the use of harmful chemical fertilizers and pesticides with an environmentally and socially responsible approach. This is a method of farming that works at grass root level preserving the reproductive and regenerative capacity of the soil, good plant nutrition, and sound soil management, produces nutritious food rich in vitality which has resistance to diseases. In this method growing plants take time to grow naturally and always good for health. In this study respondents were asked 14 question which were mention in the questionnaire, respondents using 5-point Likert scales responded. A total of 332 questionnaires were thoroughly filled in the study period. The collected data were analyzed using Exploratory Factor Analysis (EFA) method and principal component analysis (PCA) was conducted with the aim to determine the factors which influences the consumer's buying behaviour for organic products.