Effect of innovation management practices on competitive advantage of brewery companies in South-East Nigeria

Abstract

The study examined the effect of innovation management practices on the competitive advantage of brewery companies in southeast Nigeria. This study employed a cross-sectional survey research design; the population consisted of 441 participants and a sample size of 210 employees. The study used a structured questionnaire, and the instrument's reliability was assessed using a retest technique. The data collected from the respondents was analysed using descriptive and inferential statistical approaches. Findings indicated that innovation strategy (ß = 0.508, p