Navigating challenges in finger millet adoption and marketing

Abstract

The study was conducted in the year 2023-24 in the North Costal Region of Andhra Pradesh. The adoption of Finger Millet management practices by farmers is hindered by various constraints. The primary goals of the research included evaluating the future prospects and potential of millet, identifying farming challenges, and formulating effective strategies to address these issues through comprehensive analysis of data and existing literature. Key challenges include limited access to market information, inadequate knowledge about best practices, and insufficient institutional support. Farmers often struggle to obtain accurate and timely information regarding market demand, pricing trends, and potential buyers, impacting their decision-making processes. Additionally, a lack of awareness about effective cultivation techniques and pest management strategies further complicates the adoption of Finger Millet practices. The major (96.67%) constraint in production was Pest and Disease infestation and the major (96.67%) constraint in Marketing of Finger Millet was Discrepancy between MSP and actual purchase price. Addressing these constraints requires concerted efforts to improve market information dissemination, enhance farmer education and training, and strengthen institutional support systems. By overcoming these barriers, farmers can better adopt and implement Finger Millet management practices, thereby enhancing productivity and promoting sustainable agricultural practices in Finger Millet farming regions.