Strategies for customer engagement in health service delivery: An analytical study at Tikrit Teaching Hospital

Abstract

The research aims to determine the availability of customer engagement strategies in health service delivery and its dimensions at Tikrit Teaching Hospital. To achieve the research objectives, the researcher adopted the descriptive-analytical method to describe the studied phenomenon. The research involved the opinions of all physicians working at Tikrit Teaching Hospital in Salah al-Din Governorate, totaling 286 doctors. A questionnaire was formulated as the primary tool for data collection and was conducted through field surveys. The research reached a set of conclusions, the most important of which is the lack of availability of customer engagement strategies in health service delivery at Tikrit Teaching Hospital, according to the doctors' perceptions. Additionally, the research provided a set of recommendations.