A study on customer satisfaction in few public sector banks after implication of performance linked incentive to employees

Abstract

An ideal banking system is the back bone of the economy of a country. An efficient banking system develops a nation. Again, the popular definition of bank is, “others` money, bankers` mind”. It is prerogative of banks` customers to get proper service in other words quality customer service. This study aims to have a focus on customer service in few Indian public sector banks in a specific jurisdiction. The researcher has tried to identify lacuna if any, in service to the customers of bank drawing notice to the modality functioning of bank management and bank personnel in regard to customer service and also with the help of secondary data concluded herewith to specific outcomes.