Green marketing and sustainable development in India: A comparative study

Abstract

The primary necessity at the moment is to maintain our natural environment's safety as well as the loyalty of our clients and consumers in the modern era of globalization. The effects of environmental pollution and global warming are other topics that consumers are aware of. Green marketing is a phenomenon that has grown particularly significant in the modern marketplace. It has become a key idea in India as well as other developing and industrialized nations, and it is viewed as a crucial tactic for promoting sustainable development. The concept, necessity, and importance of green marketing have received the most attention in this research work. The largest requirement right now is to maintain the safety of our natural environment in the present period of globalization, when it has become difficult to keep consumers and customers together. Also on the minds of consumers are environmental concerns including the effects of pollution and global warming? Green marketing that has become particularly significant in the modern market. It has become a key idea in India as well as other developing and industrialized nations, and it is viewed as a crucial tactic for promoting sustainable development.