Factors influencing the intention to use tourism services in Hanoi: Study at some travel agencies

Abstract

The study focuses on assessing the impact of factors affecting the intention to use the services available at some travel agencies in Hanoi and suggesting some solutions to attract customers to use their travel services in the future. The survey was collected from 200 clients in Hanoi who have used travel services at various travel agencies. Using descriptive statistics, Cronbach's Alpha testing, EFA analysis, and variable correlation analysis, regression analysis is supported by SPSS 20.0 software. The results of the study identified six groups of factors that influenced the intention to use the services available at travel agencies, including: (i) subjective standards; (ii) Price; (iii) Attitude; (iv) Value-added services; (v) Promotion and (vi) brand reputation.