A study on price spread and marketing efficiency of jasmine value chains in Salem and Dharmapuri district of Tamil Nadu

Abstract

Jasmine flower is cultivated and used in large quantities all over the world, where Tamil Nadu ranks first in jasmine production. The objective of the study was to identify the value chain actors in the study area and to analyze the price spread and marketing efficiency of Jasmine in different value chains. Salem and Dharmapuri district were purposively selected for the study as the production area is prominently increasing. The study was conducted during the months of May and June 2023 and in total, 100 farmers and 50 market intermediaries were randomly selected for the study. The tools used for the study were price spread and marketing efficiency by the Shepherds and Acharya method. Four value chains were identified in the study area, in which the value chain IV was identified as the least price spread and the value chain III has the highest price spread. The marketing efficiency of the Jasmine value chain was computed using Shepherd’s method and channel IV was found to have the maximum efficiency with a score of 22.50 because it had fewer intermediaries which included Retailer and consumers, whereas, channel III had the least marketing efficiency with a score of 3.74 which mainly includes Farmers, commission agents, Exporter, and consumers. The study concluded that Channel IV was efficient.