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Consumer behaviour and preferences in shopping malls: A case study of Ernakulum district
International Journal of Research in Marketing Management and Sales · 2023 · Vol. 5(2) · pp. 27–32
Fayis KS✉(G.S. Science, Arts And Commerce College)S. Umadevi(G.S. Science, Arts And Commerce College)
Abstract
Shopping malls in India have increased in recent years due to the growth of the organized retail sector. Consumer perceptions of shopping centres have a significant impact on purchasing behaviour. The shopping mall offers the convenience of
Consumer Retail Behavior StudiesPurchasingBusinessAdvertisingShopping mallMarketingPerceptionConsumer behaviourRetail industryPsychology
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