Factors influencing annual turnover of farmer producer organizations dealing with perishable produce in Tamil Nadu

Abstract

This study explores the factors determining financial turnover for Farmer Producer Organizations (FPOs) engaged in perishable agricultural products in Tamil Nadu. A total of sixty FPOs dealing with perishable products were randomly selected for the study. Using linear regression analysis, this study aims to identify the significant factors affecting the turnover of the FPOs. The results revealed that number of marketing activities undertaken by the FPOs, number of active members, and experience of the CEO had positive impacts on turnover. The R2 value suggested that these variables collectively contributed 83 percent to the turnover of the FPOs. The study underscored the importance of adopting effective marketing activities, a robust active membership base, and experienced leadership in enhancing FPO financial performance.