Green Marketing: The impact of green products on health and environment

Abstract

Green marketing has emerged as a powerful tool in promoting sustainable practices and raising awareness about the impact of human activities on the environment. In India, where rapid industrialization and population growth have led to significant environmental challenges, the role of green marketing in promoting a healthier and more sustainable future cannot be overstated. Green products play a crucial role in achieving sustainability. This article aims to analyse the consumers perception towards impact of green products on both health and the environment in India. The data was collected from Indian consumers, analysed using percentage method and chi-square test, and the findings demonstrated a significant impact of green products on both health and the environment in India. This is attributed to the shifting awareness and increased concern among individuals regarding their health and the environment, with green marketing being the ideal means to address these concerns.