Consumers satisfaction towards reliance Jio

Abstract

Purpose: The study of this paper is to know the consumers satisfaction towards reliance on Jio.Design/Methodology: We have taken 6 variables (service quality, value-added service, perceived value, customer loyalty, customer support and consumer satisfaction) with 30 items to fulfil our research objectives. In total, 520 people filled the questionnaire out of which 500 samples were completed and reliable. Hence the total sample size for the study was 500 who were selected randomly from people of India further, Amos and SPSS software was used to test the validity of the model and test the hypothesis. Findings: The study revealed that there is significant impact of service quality, value-added service, perceived value, and customers support on consumer satisfaction only one factor that is customer loyalty has no significant impact on consumer satisfaction.