article Open Access
Sales management and personal selling
International Journal of Research in Marketing Management and Sales · 2019 · Vol. 1(1) · pp. 18–22
Tachia Chin✉(Huawei Technologies (China))Renhuai Liu
Abstract
Sales management is the management of all the activities related to sales. It is the method of developing sales force, coordinating the operations of sales, and implementing techniques of sales to complete the sales target and even surpassing them and personal selling is the part of promotional mix where there is a direct contact between the sales personnel and the buyers or prospective buyers. The main goal of personal selling is to increase the sales and increase the buyers and profits for the company. In this paper, we will discuss about objectives of sales management, its importance, theories of personal selling, and buyer-seller dyads.
Marketing and Advertising StrategiesSecurities Regulation and Market PracticesManagement and Marketing EducationPersonal sellingSales managementBusinessMarketingSales journalSales forceSales promotionSales and operations planningAdvertisingRetail sales
Citations
2
FWCI
0.25
field-weighted impact
References
2
Percentile
75%
vs. same field & year
Citations per year
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