Analyzing the relationship between store image and store loyalty: A case study on agora from the perspective of Bangladeshi supermarket shoppers

Abstract

The retailing practice in Bangladesh is going through a paradigm shift due to the introduction of the newly established supermarkets for which organized retail is gaining tremendous importance in recent times. More than last one and half decades ago the supermarket industry in Bangladesh started their journey by the inception of the pioneer super shop Agora with the aspiration for convenience and a cozy shopping atmosphere that creates a pleasing experience along with a favorable perception in the shoppers’ mind. In this paper a case study has been conducted on the supermarket shoppers’ of Agora through which the researcher has analyzed a total of five customer cases to comprehend the actual situation regarding consumer perception of store image, customer satisfaction, and store loyalty.