A study on customer satisfaction for digital banking services of Indian banks

Abstract

The study I conducted to evaluate and examine the customer satisfaction with digital banking. The purpose of this study is also to observe and analyses the purpose of using digital banking, reason for choosing digital banking services. We collect data from primary data and secondary data collection method. For that we conduct questionnaire survey by using google form. We collect responds of 250 digital banking services user. The study includes digital banking services user of Faridabad city. For the analyses of the data, we have presented by charts and used percentage method. This study aims to measure the satisfaction levels of users towards the digital services provided by the bank. The finding of study established that there is a strong positive relationship between consumer and digital banking. In some cases the consumers are not satisfied with digital banking services.