The study on black box model to identify consumer behavior with reference to gold loan and personal loan

Abstract

The study on consumer profile is derived from the consumer behavior model. Consumer behavior models which include Black Box model. The model is used to explain the consumers’ demographic factors, environmental factors which influence their preference and perception. The research paper explains the consumer profile (the respondents) within the parameters like Income, Education, and Profession. It has also explained their co-relation with dependent and independent variables.