The global impact of Covid-19 in marketing processes and policies

Abstract

Covid-19 has been gigantically effective in human lives since 2019 and it is continuing to shake every hemisphere of living systems. Marketing world is one of the areas where the corona virus hit its hammer harder in almost everywhere across the globe. Alongside this, the buyers’ personal behavioral patterns also got changed because of the concerning direction. The huge worldwide emergency lets us know its likenesses with changes in consumers’ behavior and the manner in which the marketing is done during this financial slump. This paper is attempted with an endeavor to feature, break down and comprehend the effect of Coronavirus pandemic on marketing strategies and its connected fields.