Economic analysis in marketing of turmeric in Sangli District

Abstract

The present investigation was carried to know marketing channels and price spread of Turmeric in Sangli district of Maharashtra State. In the present study multistage sampling method were applied to collect the primary data from 60 turmeric growers from purposively selected study area for agricultural year 2015-16. Data were collected by using pre tested schedules with the help of personnel interviews of different marketing agencies like, producers, wholesalers, retailers etc. at various market places. The result of the present study revealed that, in the marketing of turmeric three marketing channels were identified, channel-I (producer – village trader - consumer), channel-II (producer – village trader – wholesaler - consumer), channel-III (producer- wholesaler- consumer). Producers share in consumer’s rupee was highest in channel-I as compared to channel-II and channel-III. Marketing channel-I was found superior over channel-II and channel-III because channel-I had the highest producers share of 95.76 per cent and lowest price spread of Rs.169.72.