Marketing of rose in Akola district of Maharashtra

Abstract

The present study was carried out to study marketing of rose in Akola district during the year 2018-2019. The primary data of 90 farmers were collected from 15 villages from 5 tehsils of Akola district and market functionaries involved for the year 2018-19. In rose marketing channel, producer, wholesalers and retailer were selected for collecting the information on marketing. The important channels of distribution have been observed while studying the marketing of Rose under study area are Channel I include Producer - Consumer, Channel II include Producer - Retailer - Consumer, Channel III include Producer - Wholesaler – Retailer - Consumer. As Producer – Wholesaler - Retailer - Consumer was the important channel through which maximum quantity was sold by the cultivators. From this, it was concluded that channel-I was most profitable than channel II and channel III.