Factors determining rise of online retailing in India: An empirical study

Abstract

Online retail in India is rapidly expanding. Even as it grows, it is bringing disruption to conventional physical and mortar retail shops as well as pain to established companies. This conceptual paper examines how Internet shopping is progressively becoming a disruptive force in India. Online retailing is the sale of goods and services through the internet. In this article, variables have been explained that are driving development in the Indian internet commerce market. My research technique is based on secondary sources such as articles, journals, reports, papers, blogs, and conference proceedings. Online retailing is one of the fastest expanding industries, with India having a large market potential for investment. This study is empirical in nature and finds how the online retailing is growing in India. The data were collected from 150 respondents regarding why they are inclined towards online retailing. For statistical analysis, chi-square test was applied. The study concludes that null hypothesis was rejected, and alternate hypothesis was accepted which says that there is a significant impact of age and residential area of the respondents on their preference for online retailing.