Consumer behavioral study on digital banking services (A survey of HDFC Bank, Virar, Mumbai)

Abstract

This paper surveyed the perception of users on the digital banking technology in banking sector. By the aid of digital banking, customers utilizing it for managing their financial needs smoothly. Several online banking facilities have transformed the way of users and provide immense benefits. In the present study, survey was performed with HDFC Bank, located at suburban city in Mumbai i.e. Virar, analyzed the perception of people towards e-banking services. However, banking sectors revolutionized the idea of digital banking in several ways to anyhow satisfy the customer by customizing the offers, marketing of their pilot projects, taking concern about the security reasons etc. The recent survey focused on questionnaire based on basic queries that further validated by statistical analysis.