article Open Access
Inter-generational viewership pattern of television
International Journal of Chemical Studies · 2018 · Vol. 6(4) · pp. 603–606
Abstract
The study revealed that cent percent respondents had TV of LG followed by Sony and Samsung brands from last 10-15 years or more than 15 years. Mostly respondents gave preference to serials, news/politics and movies programmes. Cent per cent respondents of all age categories watch TV in their home and maximum from 1-2 and 2-3 hours in a day. The multi-tasks performed while watching TV in total were eating, use of mobile/texting, studying/office work and household chores.
Asian Culture and Media StudiesMedia, Gender, and AdvertisingAudience measurementAdvertisingPreferencePoliticsGeographyPsychologyBusinessPolitical scienceMathematicsStatistics
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