Management orientation of gerbera growers

Abstract

The study was conducted in Osmanabad, Nanded and Latur district were selected purposively having maximum area under gerbera cultivation. A list of gerbera growers was obtain from state agriculture officer of each selected district 40 gerbera growers were selected randomly from that list. Thus total 120 respondents were the sample of the study with objective to measure management orientation of gerbera growers. The important findings of the study were that, 78.33 per cent of gerbera growers had high management orientation,. While, 58.34 per cent belonged to high planning orientation, 53.34 per cent of them had high production orientation, followed by 59.17 per cent had high market orientation.