Marketing behaviour of tomato growers in northern Madhya Pradesh

Abstract

The present study was carried out in Shivpuri district (M.P.) due to the maximum area and production of tomato in this district. There are 8 blocks of Shivpuri district out of which 3 blocks were selected on the basis of maximum area and production. 120 respondents were selected with the help of simple random sampling without random sample. Objective of this study is to find out the association between profiles of tomato growers with their marketing behaviour. The present study was conducted in marketing behavior of tomato growers of improved tomato production technology. this study revealed that majority of the respondents (65%) sold their produce to middle man whereas, 21.66 per cent respondents sold their produce to cooperative society, 11.67 per cent respondents sold their wholesaler and 1.67 per cent respondents sold their produce to retailer.