Economic analysis of price spread, producr’s share in consumer’s rupees and marketing efficiency of chilli in Durg district of Chhattisgarh

Abstract

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of chilli in Durg district of Chhattisgarh. The study was carried out in Durg district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected and analyzed. The data were collected using well structured questionnaires from two different marketing channels Channel-I=Producer village merchant /retailer consumer (Value in rupees/Quintal) Channcl-II =Producer—» Contractor —► Local Commission Agents/wholesaler —• Retailer—‘Consumer.