Marketing of selected vegetables in Dapoli tahsil of Ratnagiri district

Abstract

Vegetables play an important role both in the regional and national economy of the agricultural sector. The area selected for study was Dapoli tahsil. The factors like availability of quick and easy transport facilities, continuous demand for vegetables and input facilities have created a growing incentive among the farmers to follow vegetable cultivation. Marketing of vegetables is important as production and now a days farmers are aware of the marketing. An efficient marketing help the producer in profitable returns. Marketing of fresh vegetables faces a number of constraints due to bulky nature, seasonality and high degree of perishability. Keeping these points in the view the present investigation was proposed to be under taken. The main channels of marketing of okra, radish, math and brinjal identified in the study area were 1) Producer- Consumer 2) Producer- Retailer- Consumer 3) Producer-Wholesaler-Retailer- Consumer. It is found that Channel-I was most efficient channel in all the vegetables while channel- III, was the least efficient channel in marketing of selected vegetables. The producer’s share in consumer’s rupee of okra, radish, math and brinjal was highest in channel-I followed by channel-II and channel-III.