Maize: A study on marketing aspects in Auraiya district of western U.P

Abstract

Maize belongs to family Poacea. Maize is one of the important and high yielding potential cereal crop of the world. Maize is the third most important food grain crop in India followed by wheat and rice. Maize is grown throughout the India on an area about 6 million hectare, contributing about 25 percent of the total area of the continent. Maize grains contains about 10 percent protein, 4 percent oil, 70 percent carbohydrate, 2.3 percent crud fiber and 10.4 percent albuminoids and 1.4 percent ashes. The study is based on 100 respondents of four size group viz. Marginal, small, medium and large. The respondents were selected by proportionate random sampling method. The study period pertains to agricultural year 2014-15. Multistage stratified random sampling procedure was applied for selection of respondents. The major volume of Maize was sold in Diviyapur, market of Auraiya by the farmers. For the study of marketing aspects, 20 commission agents were randomly selected from the market. Three marketing channels were prevalent for disposal of maize in the study area viz; 1-Producer-Consumer,2-Producer-Retailer-Consumer and 3-Producer-Wholesaler-Retailer-Consumer. Net price received by producer was observed higher in channel -1, followed by channel -2 and channel-3 which revealed inverse relationship between net price received by producer’s and number of intermediaries. Producers share in consumer’s rupees was found 95.8% in channel –1 followed by channel -2 i.e. 92.04% and channel -3 79.42% respectively. It revealed that channel -1 was most efficient for producers as well as consumers followed by channel -2 and channel-3, respectively in the study area. Maize is suitable for intensifying the cropping intensity for increasing land utilization pattern and is beneficial for the farmers of the study area therefore it is suitable crop for doubling the income of farmers.