Marketing behaviour of vegetable growers of Jabalpur district of Madhya Pradesh

Abstract

The study was conducted purposively in Panagar block of Jabalpur district to find out marketing behaviour of the vegetable growers in marketing of vegetable produce. The total number of 120 vegetable growers were formed the sample for the study. The primary data were collected through personal interview method with the help of interview schedule which was prepared on the basis of objectives of investigation and variables. The statistical tests and procedures were used for analyzing the data. With the help of statistical tools like- mean, S.D. and percentage were used for analysis of data. Results revealed that majority of the respondents had medium (56.67%) level of marketing behaviour.