CSR Initiatives in the rural development sector

Abstract

This paper discusses the impact of the CSR activities taken by companies for the development rural sector. The companies have taken various CSR activities in the empowerment and upliftment of rural areas. To study the impact and extent of CSR activities in rural sector, ten public and private companies were selected across industries. The present study is based on secondary data using web-based research, magazines, journals, newspapers, TV programmes. The paper concludes that social responsibility in India has gone beyond charity and donations and is implemented in a systematic manner .The activities has led to the development of rural community.