Corporate social responsibility (CSR): An analysis of Indian Banking sector

Abstract

The main purpose of the study is to know the status of corporate social responsibility (CSR) activities in Indian banking sector. The study is based on the primary data, collected through a structured questionnaire. Variables used in the study are: problems, benefits, motivating factors for adopting CSR, CSR activities focused on rural development, women empowerment, employee welfare, customer welfare, health care, education, environment protection, the charity & donation. Data analysis the Indian banks are making many efforts in many different CSR areas but still there is a requirement of more emphasis on CSR. The study has a scope of further research where the CSR performance of banks can be related to focusing many different areas of the banks and impact of their CSR activities on Banks.