Effectiveness of DD kisan in terms of knowledge and adoption by the farmers

Abstract

The present study was conducted in Panagar Block of Jabalpur district, Madhya Pradesh. The total sample consisted of 125 DD Kisan viewing farmers as respondents for the study. Most of the Viewers (52.00%) perceived knowledge from DD Kisan in seeking of agricultural information on medium in effectiveness. DD Kisan found effective between independent variables and dependent variable. age, caste, education, family type, family size, occupation, size of land holding, farm power, annual income, farm experience, social participation, content, duration, vocabulary, mode of presentation, appropriateness, communicability, opinion toward DD Kisan, timeliness, towards farm broadcast were found effective toward DD Kisan. Majority of the respondents 78.40 per cent reported that Technical language used in agricultural programme/lack of simple language used in agricultural programme and found first rank among the other constraints.