Assessment of factors affecting adoption of potato production technology in Odisha

Abstract

A study entitled “Assessment factors affecting adoption of Potato production technology” was undertaken with a view to analyze the socio-economic profile of the potato cultivators followed by assessing their adoption level and the factors affecting the adoption behaviour of the respondent. The study was conducted in Nimapada and Pipli block of Puri District, Odisha. Both Purposive and Random sampling procedure were followed for selection of district, block, gram panchayat, village and respondent. Total sample size of the respondent was 100. The findings of the study revealed that majority (65%) of the respondents were in the category of middle age group that is 36-55 years and 72 per cent had higher education level. Majority (52%) of them were small farmers and maximum (84%) farmers had medium farm power possession. Majority (55%) farmers had medium level of annual income. 75 per cent farmers had medium level of membership in different social organisation. Regarding adoption of scientific potato production technology (68%) farmers were under medium adoption level. There was maximum gap of 30.33% in case of adoption of suitable variety as observed from the study. Out of thirteen socio-economic variable age, cosmpolitness, media exposure, land holding, occupation, farm power possession, annual income, scientific aspiration as essential factors exerted much impact on adoption behaviour of the potato cultivators.