Brand awareness and alternative purchase plans towards ready-to-eat products in Belgaum city of Karnataka state

Abstract

People bear certain beliefs and attitudes towards certain types of commodities, brands of commodities and retail outlets based on their previous experience. When there is a need, they are able to discover some new commodities capable of satisfying their needs. Before the commodities and brands are selected, these commodities must compete successfully against alternatives in the market. Majority of the respondents were aware of Parle-G, Big bread, Lays, MTR, Frooti, Kissan jam, Amul and Purohith brands in the cases of biscuits, bread, chips, pickles, fruit juice, fruit jam, ice creams and kunda respectively. Television was the major source for getting information about various brands in all the four products. Most of the respondents would go to other shops if preferred brand in all the four products was not available. The study revealed that the younger generation preferred more ready-to-eat food products than the other age groups. The consumer behaviour also varies from product to product.