article
Sports sponsorship as a marketing communication tool: A case study of GLO Communication Company in Nigeria
International Journal of Physical Education Sports and Health · 2017 · Vol. 4(1) · pp. 266–268
Sports, Gender, and SocietyMedia, Gender, and AdvertisingSport and Mega-Event ImpactsMarketing communicationBusinessMarketingSports marketingAdvertisingIntegrated marketing communicationsMarketing managementRelationship marketing
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FWCI
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field-weighted impact
References
2
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39%
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